The curiosity sparker

AnamikaSH

People check their email accounts frequently, especially from their smartphones, so placing your content where they’re already looking is likely to encourage them to view it. ROI data can also be valuable in determining what’s working. It’s simple: if your ROI is highest when you send out your quarterly newsletter, consider sending a newsletter more frequently. Automation & Mobile Optimization As mentioned before, smartphones have become incredibly popular, with an estimated . billion users worldwide. Since people are constantly checking their phones, and can read their emails from virtually anywhere, small businesses need to adapt their marketing to this.

Reports that . of all emails are read on mobile devices. In many ways, this is a big advantage for Photo Editing Services  businesses with email marketing campaigns in their arsenals. People don’t even need to be at home or in the office in front of their computers anymore to see your advertisements; they’re right in their pockets. Now that you’ve developed an email database with information from past, current, and potential customers, you can divide those email addresses into categories. Personalized emails deliver x higher transaction rates, and studies have shown that segmented campaigns can deliver a revenue increase.



Through email automation, specific emails can go to each group with information that they might find more valuable than the others. You could send discount codes to potential customers encouraging them to revisit your website, and updates about your business and product offerings to previous ones. You can even segment your database into more specific categories, like age group, geographical location, interests, and browsing history, in order to deliver the most personalized email content possible.