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Number of leads (applications and calls) Advertising budget ÷ number of leads = cost per lead (CPL) Number of leads × sales conversion percentage = cost per customer or order (CPO) Advertising budget formulas Media plan from the marketing agency "Key to the Client" Order a media plan Online calculator for calculating the cost of Yandex. Direct Online calculator for calculating the cost of Yandex.Direct Minimum advertising budget Yandex.Direct There is no such thing as a minimum budget for a Yandex.Direct advertising campaign.
  
You can achieve results in promoting a product or service for any money. You just need to choose the right tools. For example, to reduce costs while increasing the conversion rate, you can change or improve the landing page. And instead of directly displaying ads in search results photo editor on the first page, launch a campaign in the Yandex Advertising Network. For the first launch of advertising, I recommend laying at least 3 times more than you are willing to pay for 1 client Burmistrov Leonid, head of marketing agency KeyClient If the budget for Yandex.



Direct is insufficient in a highly competitive environment, sometimes it makes no sense to compete directly with the big players. This will only lead to a loss of funds without payback by increasing goods or services. Minimum advertising budget Yandex. Direct But with a minimal budget, it is important to set goals correctly. In this case, their achievement will be possible, and the invested funds will not cause disappointment. How to correctly evaluate investments in contextual advertising The Yandex Direct budget forecaster, which is built into the Yandex platform, uses statistical data on already placed ads.