Why and how to implement a digital

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Communication strategy February AuthorAude Salak digitalcommunicationstrategypng Implementing a digital communication strategy aims to strengthen your brand awareness and increase sales It is based on the digitization of information media and involves the synergy of communication actions applied to social networks and the Internet in general It can also go further by including chatbots With the aim of capturing the attention of your target audience digital communication aims to be closer to consumers thanks to evolving content which through their media allows interactions and the relay of information This is why the


strategy that will carry it out must be thought of in multichannel and crosschannel modes so as to broaden the dissemination of messages and give them the best impact Entrusted to a digital communication strategy agency it appears to be a decisive factor in the success and sustainability of the company particularly in saturated markets Summary Some figures on the digital communication strategy According to the latest data from Hubspot More Nepal Mobile Number List than half of the worlds population is connected to social networks of Generation Y of Generation X and of Baby Boomers queries are typed every second on search engines with Google generating of searches in France Or in France YouTube has nearly million unique visitors per month This without forgetting that of Internet users search online for a product or brand





before making a purchase What are the stages of a digital communication strategy Definition of the Buyer Persona and competition audit Developing a good digital communications strategy is based on understanding your target audience The goal of this first step is to gather information about their preferences behaviors and main concerns This gives you a better understanding of their consumption habits This is the definition of the Buyer Persona or your ideal customer Once the needs and behaviors of your target audience have been identified comes monitoring and analysis of the competition Digital communication tools It will then be necessary to select the tools that will best serve your objectives and to build a strong editorial line in line with the DNA of your company These