CR: That is and by that is so important for you business Start Analytics CRO

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For Kupakia it is essential to achieve the objectives of our clients while maintaining the cost parameters that they have previously established. For this reason, understanding what CRO is is the key to our management for web development . What is Conversion Rate, CRO or Conversion Rate Optimization? CRO   is the acronym for " Conversion Rate Optimization" , which in Spanish translates asconversion rate optimizationand refers to the " set of techniques that aim to increase the number of visitors to a website who become customers." ». In this article you can find information about CRO marketing and what CRO is used for in the management of your company . Table of Contents How to Measure, Analyze and Improve CRO Errors to avoid in a CRO Process Key Tools to Develop your CRO Strategy The Importance of CRO for the Results of your Company How to Measure, Analyze and Improve CRO The conversion rate is what is subject to measurement and analysis by marketing specialists to work on measures to improve and increase the conversion rate; which in the end corresponds to those users who make the call to action that the company wants to achieve. It is important to analyze the behavior of your audience , since they are the users you want to reach.

For this, there are various tools on the market that will help you, among these tools the following stand out: Google Analytics for Web Analytics : in this tool you can analyze metrics related to bounce rate, average Colombia Mobile Number List time on page, most visited pages and devices used. It will be important to distinguish between desktop and mobile. Semrush : helps you measure the online traffic and performance of your site's domain, generating reports on visits, session time and also analyzes the relationship between mobile and desktop traffic, the best of all is that you will be able to see the site metrics competition website. Once you have obtained the metrics, you need to analyze that information . In this phase, you will have to ask yourself questions such as:  Does this page respond to what the user thought they would find?



Why has this page not allowed us to achieve the objective?  Are there keywords that indicate the relevance of what the user is searching for? Answering these and other questions will take you directly to the last step, which is to improve the conversion rate , and one of the tools that most helps in detecting improvements in the CRO strategy is a heat map , in addition to performing A/B tests. , etc. To achieve all this, it is necessary to control everything that CRO entails. increase conversion rate and CRO optimization Errors to avoid in a CRO Process When learning what CRO is and its relevance to your business, it is extremely important that you inform yourself about the most common mistakes in the rate optimization conversion process . For this reason, we will provide you with an idea of ​​the most common mistakes in the CRO process that you should avoid Thinking that Customers think or do the same as You It is more common than it seems to think that the audience surfs the Internet like you do. However, this perception is erroneous and is what leads to the fact that regardless of what CRO is and its relevance, the ideas you develop to improve the conversion rate fail, because users do not think or act like you.