In addition, B2B products are not intended for the private sector

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Reach, rankings, traffic, interactions, conversions and brand awareness – the whole online marketing world revolves around it. One way to improve these metrics is influencer marketing. This marketing channel has become indispensable in B2C. But is influencer marketing worth it in the B2B sector? I'll investigate this question and show examples of how you can implement it. b2b-influencer-marketing_hund-as-pilot Influencer marketing works because of the influence influencers have on decisions made by their followers .


You don't have to be a marketing professional to realize that this is a Special Data powerful marketing tool: Through the targeted use of opinion makers (influencers), you reach a target group of potential consumers that you probably would not have reached otherwise. That's why it is said that influencer marketing begins where normal marketing ends. What is meant is the trust of the followers . The main advantages of influencer marketing for companies and brands include the wide range of possible uses, such as: Product launches Image campaigns for more awareness (branding).




Product tests & product reviews This is how you find the right influencers for you and your company Have you decided to expand your marketing activities to include influencer marketing? I'll show you what you should pay attention to when choosing a suitable brand ambassador. What is the difference between influencer marketing in the B2C and B2B sectors? While B2C primarily markets self-explanatory products such as sneakers, bags, coffee machines, chocolate bars or protein puddings, B2B products usually require more explanation and are also much more expensive.