Gives you the essential reasons why

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You should opt for a micro influencer but also a set of tips for finding a good influencer for your brand Summary Why choose a micro influencer According to a Rakuten study many consumers purchase products from a given brand after a recommendation from an influencer on social media Choosing a micro influencer or micro speaker to promote your brand will allow you to achieve a better ROI and reach a more qualified target at less cost Better engagement on social media According to an Adweek article when you hire a micro influencer for a marketing campaign you get better results in terms of engagement rates


This is not the case when you use a macro influencer or a celebrity It is true that micro influencers bring together smaller communities but they individually ensure more engagement than macro influencers They find it easier to interact with their subscribers Rich People Phone Number List They deliver good results during their marketing campaigns because they better arouse interest in the products they promote among their communities and deliver more personalized messages Their subscribers trust them more because they are often closer to them A clear and defined marketing target Influencers specialize in a specific sector of activity





They often position themselves as experts in their fields and are therefore better known to their subscribers With them you will be able to target a specific audience corresponding to a given target for the promotion of your products or services They are recommended if you are thinking of succeeding in an advertising campaign with segmentation specific to a sector of activity More human and real communication Micro influencers often have a community of truly engaged followers unlike other types of influencers who often optimize their follower numbers with bots The subscribers of micro