Time period and categorized them by core intent.

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Shout out to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay.Elisa GabbertMEET THE AUTHORElisa GabbertElisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.See other posts by Elisa Gabbertmost expensive keywords in google adsWay, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google Ads (at the time, known as Google AdWords), costing upwards of $100 per click.

But was it true?I had a little idea: What if we used data from our Free Keyword Benin WhatsApp Number Tool to determine which keywords had the highest costs per click (or CPC’s) in Google AdWords, driving up online advertising costs?The infographic we created based on that data is still one of our most popular and most linked to pages ever, but people often ask us for updated data.Those people, and curious people everywhere, are in luck! We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries (check out for the data for GBP, CAD, AUS, and ZAR too!).





This time around, we determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC – and six years later, the results are substantially different!Ready to see what the most expensive keywords are in 2017? Here we go:most expensive keywords in google adwordsAbout the dataHere’s how we got the list: We pulled all the data collected from anonymous Google Ads Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that .