But these are relevant information for the user

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Example tennispoint.de Tennis-Point has reduced its checkout process to three steps, “Data, payment methods, check & order” (four steps including shopping cart): Display of the checkout steps Compact: The purchasing process at Tennis-Point. Completed steps are checked off in the process display and the current step is highlighted in green. According to konversionskraft.de, only 31% of shops give positive feedback in the process bar, for example by “checking off” the completed steps. On the right-hand side, the user will find useful information at the beginning of the ordering process - for example, what advantages.


A purchase from Tennispoint offers (USPs), which shipping partners are available and which India Car Owner Phone Number List payment options they can choose between. The reference to the hotline shows customers that they will not be left alone if they have questions or problems. It is also positive that a customer account can be set up optionally, but is not absolutely necessary. Checkout process In the first step of the process, Tennispoint informs the user about benefits, shipping partners and payment methods. By the way : Only 16% of online shops offer free returns ; Data protection is only advertised to 42%. and have a positive effect on the conversion rate! Optimize the order form The order form deserves its own section because there are some dangers lurking here too.




This is important for a user-friendly ordering process: Short description of what is expected (see mymuesli.de) Do not query data twice Use inline validation for forms (immediate check of the entered data) Helpful error messages Avoid asking for unnecessary information (e.g. fax number, company address for private customers, etc.). Example: Bahn.de Credit card number, Bahncard number… when ordering a train ticket from Deutsche Bahn you can get confused with the numbers. It is therefore helpful to immediately check the input (inline validation) and, if necessary, to see error messages appear below the relevant input fields. Through this approach, online shops were able to increase their success rate by 22 percent .