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The benefit is twofold this option makes it possible to target specific speakers (for example, English speakers for an Ads campaign written in English), but also to broadcast an ad in a certain language to Internet users installed in a foreign country (for example example, so that your ad in French appears in the search results of Internet users based in Germany, but who have chosen French as their main language on Google). The keys to optimizing your Ads campaign Now that your Ads campaign is carefully configured and ready to launch, we offer you some tips to make your ads more relevant and effective, and thus optimize the performance of your advertising campaign.

Work on your ads to make them more attractive and make Internet users want to click on them. Place particular emphasis on the title (which must include the keyword used on the landing page), encourage users to take an action by using appropriate BTB Directory terms (“Try it now”, “Click without delay”, etc.) and, of course, highlight the added value of your offer. Enrich your list of keywords to cover all the queries that Internet users are likely to make to come across your ad.



Use ad extensions to complement them with callouts, sitelinks, phone number, and more. These extensions increase the click potential on your ads and give them better visibility in the SERP. Take care of your landing page for each Ads campaign. If your goal is to generate leads or sales, it's important to take into consideration what happens after the click! You must ensure that the landing page is relevant to the promise made in the ad.