For all companies that produce

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Wine eCommerce can also be used to encourage tourist activities promoted by companies: food and wine tours, overnight stays or educational tours. Most wineries in California report that promoting these initiatives online leads to a real increase in membership. It is complex to establish with absolute certainty whether this growth can be attributed entirely to the website; however, the same positive data was also reported by the majority of Australian and German companies. At this point, it is reasonable to deduce that it is particularly effective for increasing participation in tourist activities promoted by wineries. 3. An eCommerce that you navigate easily is an eCommerce that sells more. Websites created to give visibility to your business and your products must be simple to use and easily usable from any device: visiting them should be a pleasant experience, as well as of purchase. The design adopted by winery websites changes a lot depending on the values and differentiating aspects we want to communicate.

There are some general rules that are always good to follow: , so that it can be viewed from any screen, even the smallest ones, without having to zoom in and out; update the site with new content that communicates the quality, the goodness of your wine, but also the innovation of the production processes implemented and everything that distinguishes you. If the freshness of the information and timely maintenance of the site constitute a reliable indicator of the seriousness of a Agent Email List company in the eyes of search engines and, above all, of potential customers, then it is worth investing time and resources. 4. More sales channels and you will be able to increase the turnover of your winery.  wine it is essential to also use traditional commercial channels, as well as the Web. The future of the wine sector is marked by multi-channels: the wine producers they will increasingly use different channels to sell their products.





This is how the points of contact between the company and (potential) customers will increase, favoring growth in sales and overall turnover. However, pay attention to how end consumers perceive prices. For example, the same wine may have a price for the online market and a different one for trade through traditional channels, which could cause uncertainty in those who find themselves choosing whether to buy wine from an eCommerce, from a winery, a shop or large-scale retail trade. . Going back to the initial study, only half of California wineries sell the same set of products both online and offline. The price of bottles sold via the web is also on average higher than that of wine sold offline. In fact, let's consider that, by applying a wine web marketing strategy, in addition to the costs of the bottles, shipping costs are also added to the final price to be paid. 5. Shipping costs limit the breadth of the market When eCommerce Marketing was still a nascent activity, there was often enthusiastic talk about how it would break down barriers and distances.